There are four major types of SEO, or search engine optimization, strategies. Each has its own set of advantages and disadvantages. On-page SEO, for instance, involves optimizing pages with keywords and backlinks to attract traffic. On the other hand, off-page SEO involves activities that take place off your website.

What Are the Types of SEO?

The goal of SEO is to increase a website’s visibility in Google’s search results. A well-optimized website will rank high in the search results and generate traffic naturally. Research shows that online consumers are likelier to choose the top 10 results from a Google search. While each type of SEO has advantages, it’s important to know how to choose the one that’s right for you.

The best type of SEO is white hat, which follows Google’s guidelines. If done correctly, white-hat SEO Perth will give you long-term results. In addition, steady traffic growth will improve your site’s ranking over time.

Moreover, white-hat SEO techniques can help you keep your site updated and handle algorithm changes. In addition, white-hat SEO can improve your website’s content, which is crucial to generating quality traffic.

Off-page SEO is optimizing individual web pages for specific search queries. This process improves the search engine’s understanding of the semantic meaning of a webpage. It includes title tags, headings, content, and internal links. Increasing off-page SEO can help your website gain higher rankings on Google.