A recent study has found that the most effective weight loss supplement advertisements use images and videos to create credibility. ‘Athletic women’ promoting natural pills are often accompanied by ‘doctors’ touting medically proven formulas. The FTC has taken steps to curb deceptive weight loss supplement advertising, and their report reveals some examples of the most effective ad strategies. The FTC’s study finds that more than half of participants cite visual techniques in weight loss supplement advertising.
Weight Loss Supplement Ads
The FTC recently stepped up enforcement of false advertisements and product labels, but this isn’t enough. Many marketers hide important information in their advertisements. Diet pill and meal replacement ads are common examples, and the marketing industry has become flooded with claims about the benefits of their products. The FDA does not review these claims before they hit the market, so crooks can continue to hide facts from their customers. However, the FDA does not require any clinical trials and reviews of weight loss supplements.
Although the Advertising Standards Authority received over 200 complaints related to weight loss supplement advertisements, they still have a way to go to protect users. These ads have spawned a wave of new products, and this has given crooks a platform to make fraudulent claims. In recent years, there have been an increasing number of misleading ad campaigns. And despite the growing popularity of weight loss supplements, they are still highly deceptive. In fact, some ads are blatantly deceptive.
The Advertising Standards Authority has also responded to the proliferation of diet supplements in the media. While the new rules are encouraging companies to make more accurate claims, it has also led to more false advertising. In one case, an ad for flat stomach tea – produced by Omega Pharma – was banned after 200 complaints. This ad promoted the use of sugar as a stimulating supplement, which the ASA found to be ineffective.
Another case of deceptive weight loss supplement ads was an XLS Medical ad that sparked 200 complaints. The parent company of the company, Omega Pharma, claimed the product would help slim. The Advertising Standards Authority agreed, and the ad was banned from TV. Moreover, the company has added 25,000 new employees in the US. These measures have led to a rise in the number of misleading adverts in the media.
Ads for weight loss supplements are not uncommon. While the FTC has increased its efforts to protect the public, there are still a few cases where the truth isn’t so obvious Exipure Reviews (Urgent 2022 Update): Don’t Buy Till You Read This Report. In the case of XLS Medical, the company’s parent company, Omega Pharma, claimed that the product would help slim. The ad was banned by the Advertising Standards Authority because it did not support its claims. This is a good example of how weight loss supplement ads can be deceptive.