Shopify 120-Day Trial: The Ultimate Checklist

Shopify 120 Day Trial
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Starting an online business is an exciting venture, and choosing the right e-commerce platform is a crucial step in your entrepreneurial journey. Shopify, one of the leading e-commerce solutions, has recognized the importance of providing users with an extended opportunity to explore and build their online stores.

In 2023, Shopify introduced an unprecedented 120-day free trial, giving aspiring entrepreneurs and businesses ample time to learn, experiment, and make informed decisions.

To make the most of this generous offer, it’s essential to have a comprehensive checklist in place. In this article, we present the ultimate checklist to help you navigate your Shopify 120-day trial effectively.


Understanding Shopify’s Significance

Before diving into the checklist, let’s briefly explore why Shopify is a preferred choice among e-commerce platforms.

Shopify, founded in 2006, has transformed the way businesses operate in the digital age. It offers a user-friendly platform that empowers individuals, entrepreneurs, and established brands to create, manage, and scale their online stores. Here are some key reasons why Shopify is a standout choice:

  1. Ease of Use: Shopify provides an intuitive and user-friendly interface, making it accessible to individuals with varying levels of technical knowledge. Whether you’re a newcomer or an experienced entrepreneur, you can navigate the platform with ease.
  2. Customization: With a diverse range of customizable templates and themes, Shopify allows you to create a unique and visually appealing online store that aligns with your brand’s identity. It caters to various industries, from fashion to electronics and handmade crafts.
  3. Secure Payment Processing: Shopify offers secure and seamless payment processing, supporting multiple payment gateways to meet your customers’ preferences. This instills trust and confidence in your online store.
  4. Inventory Management: Managing inventory becomes effortless with Shopify’s built-in tools. You can easily track stock levels, set up product variations, and receive notifications when it’s time to restock.
  5. Robust Analytics: Data-driven decision-making is vital for online businesses. Shopify’s analytics tools allow you to track sales, visitor behavior, and other critical metrics, enabling you to make informed choices.
  6. Mobile Responsiveness: In today’s mobile-centric world, having a mobile-responsive online store is essential. Shopify’s themes are designed to function seamlessly on various devices, ensuring a positive user experience for all visitors.
  7. App Integration: The Shopify App Store offers an extensive array of third-party apps and integrations designed to enhance your online store’s functionality. You can add features such as email marketing, customer reviews, and inventory management with ease.

The Evolution of Shopify’s Free Trials

To appreciate the significance of the Shopify 120-day trial, it’s essential to understand how Shopify’s free trials have evolved over time.

Historically, Shopify offered a standard 14-day free trial, providing users with a limited window to explore the platform. While this period was suitable for basic familiarization, it often left users feeling rushed, especially when setting up their online stores.

Recognizing the need for an extended evaluation period, Shopify introduced a 90-day free trial in response to the challenges posed by the COVID-19 pandemic. This extension was well-received by businesses, as it provided extra time to adapt to the rapidly changing e-commerce landscape and establish a strong online presence.

The Shopify 120-Day Trial: A Game-Changer

Building on the success of the 90-day free trial, Shopify introduced a Shopify 120 Day Trial in 2023. This four-month trial period represents a significant opportunity for aspiring entrepreneurs, artists, creators, and businesses of all sizes to explore the platform comprehensively.

Now, let’s delve into the ultimate checklist to maximize your Shopify 120-day trial:

  1. Set Clear Objectives:
    • Define your business goals and objectives for the trial period.
    • Determine what you aim to achieve with your online store, whether it’s sales targets, brand recognition, or audience growth.
  2. Business Research:
    • Conduct thorough market research to understand your target audience.
    • Analyze competitors to identify gaps in the market that your store can fill.
  3. Choose a Unique Store Name:
    • Select a memorable and unique store name that reflects your brand identity.
    • Ensure that the chosen name is available as a domain name.
  4. Sign Up for the Shopify Trial:
    • Visit Shopify’s official website and sign up for the 120-day free trial.
    • Provide accurate information during the registration process.
  5. Store Customization:
    • Choose a theme or template for your store that aligns with your brand.
    • Customize the theme to match your brand colors, fonts, and style.
  6. Product Catalog:
    • Begin adding products to your store by uploading high-quality images and detailed product descriptions.
    • Set competitive prices and organize products into relevant categories.
  7. Configure Payment Gateways:
    • Set up payment gateways to accommodate your customers’ preferences.
    • Ensure that the payment process is secure and seamless.
  8. Shipping and Taxes:
    • Configure shipping settings and options for your products.
    • Determine the tax rates applicable to your business and configure tax settings accordingly.
  9. SEO Optimization:
    • Optimize your store for search engines (SEO) by using relevant keywords in product descriptions, titles, and meta tags.
    • Create SEO-friendly URLs for your product pages.
  10. Content Creation:
    • Develop high-quality content, including product descriptions, blog posts, and about us pages.
    • Create engaging product images and videos to showcase your offerings.
  11. Marketing Strategy:
    • Develop a comprehensive marketing strategy that includes social media, email marketing, content marketing, and paid advertising.
    • Create a content calendar to maintain a consistent online presence.
  12. Customer Support Plan:
    • Define your customer support strategy and ensure you can promptly address customer inquiries and concerns.
    • Set up customer support channels, such as email and live chat.
  13. User Testing:
    • Conduct user testing to ensure that your store functions smoothly and offers an excellent user experience.
    • Identify and address any usability issues or bugs.
  14. Inventory Management:
    • Set up inventory tracking and monitoring to ensure you can meet customer demand.
    • Implement a system for reordering products as needed.
  15. Security Measures:
    • Ensure that your online store is secure by implementing SSL encryption and other security measures.
    • Regularly update and patch your website to protect against vulnerabilities.
  16. Customer Feedback:
    • Gather feedback from friends, family, and potential customers to make improvements to your store.
    • Use feedback to refine your product listings, design, and user experience.
  17. Educational Resources:
    • Take advantage of Shopify’s educational resources, including webinars, guides, and the Shopify community.
    • Continuously educate yourself about e-commerce best practices.
  18. Backup and Data Export:
    • Regularly back up your store’s data to prevent data loss.
    • Export your data, including customer information and order history, for safekeeping.
  19. Legal and Compliance:
    • Ensure that your store complies with relevant legal and regulatory requirements, including privacy policies and terms of service.
    • Familiarize yourself with e-commerce laws in your region.
  20. Prepare for Transition:
    • Plan for a seamless transition to a paid Shopify plan when you’re ready to launch your store.
    • Assess your budget and select the appropriate pricing tier.


The Shopify 120-day free trial in 2023 is a remarkable opportunity for aspiring entrepreneurs and businesses to embark on their e-commerce journey with an extended period of exploration and experimentation. By following the ultimate checklist outlined in this article, you can maximize your trial period and lay a solid foundation for a successful online business.

Take your time, be strategic, and leverage Shopify’s features and resources to build a thriving online store that stands out in the competitive e-commerce landscape. So, why wait? Start your online business today with the Shopify 120-day trial, and turn your e-commerce dreams into reality!