If you are not familiar with SEO and how to optimize your website, it’s a good idea to start by reviewing your current web traffic. Determine how many visitors your website receives each month, which pages are visited the most, and which keywords are generating the most traffic. During the initial stage of optimization, this monitoring should continue for a month or more, but you should be able to get a good sense of how the site is performing.
How to Optimize Your Website for SEO?
Keywords are an important part of SEO because they tell search engines what your website is all about. Keywords are the words that people use to search for something, and they must match the intent of your target audience. Use short keywords, such as ‘digital marketing, as well as long-tail terms, such as ‘digital advertising campaign’. Make sure to use both short and long-tail keywords, to help your website rank higher.
Page speed is another important factor because Google Business Profile uses it to determine rank. It’s important to make sure your website loads quickly since users spend only a few seconds on your homepage before making a decision about whether or not to continue with your visit.
A slow-loading website will also have a higher bounce rate, which is directly related to page speed. You should consider implementing a website speed monitoring tool to help you determine what your website’s page speed is.